As the end of autumn approaches and winter draws nearer, Brake, a leading UK road safety charity will be getting ready for its annual Road Safety Week campaign. Car insurance comparison
website Tiger.co.uk investigates what they have planned for 2012.
Road Safety Week is an annual event that will be taking place this year from the 19th
to the 25th
of November. It is organised by leading road safety charity Brake and has the aim is to inspire people to promote road safety to those around them in an attempt to cut the high rate of serious accidents on Great Britain’s roads.
According to government statistics
published recently, road deaths and serious injuries in Great Britain have risen for the first time in nearly ten years. The reports, which were published by the Department of Transport, show that there was a 6% rise in those killed in cars and shocking 12% rise in pedestrian deaths. These figures highlight just how important the Road Safety Week initiative is.
This year Road Safety Week will be using the theme of “Slower speeds = happy people” and will be encouraging people to slow down to 20mph when driving around schools, residential areas and shops which would in turn increase the likelihood of a driver stopping in time in an emergency. As Road Safety Week approaches, Brake will be encouraging schools, communities, groups and organisations to take steps to raise awareness about slowing down. Those that want to be involved with Road Safety Week can register here
Andrew Goulborn, Commercial Director of popular motor insurance comparison website Tiger.co.uk commented: “The recently published government statistics which show the rise in serious injuries and fatalities last year really drives home the need for events like Road Safety Week. We cannot overemphasise the dangers of driving too fast and not being aware of what is happening on the roads around you. The most important reason for this by a long way is to protect the safety of yourself and other road users, but clearly avoiding accidents will also benefit you financially, by keeping the cost of your car insurance